Executive Masterclass on Strategic E-Commerce Management

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Executive Masterclass on Strategic E-Commerce Management

Overview

Course Date:
TBA
Registration Period:
TBA
Duration/Frequency:
8 hours
Mode of Training:
Facilitated Learning (F2F)
Venue:
Singapore Polytechnic
Funding:
Eligible for SkillsFuture Credit

Providing business owners with strategic knowledge and mindsets for digital transformation

Course Objective

This course equips participants with the knowledge and mindsets to digitalise’ their business from offline to online through e-commerce and social media platforms. This course teaches participants how to generate sales and leads through digital mediums and knowledge of strategies to kickstart business owners’ digital transformation journeys’.

Course Outline

By the end of the course, participants will be able to:

1. Develop Specific-to-Industry Digital Marketing Strategy
2. Apply E-commerce platforms insights to execute the Marketing Strategy.

Topics to be covered

1 Digital Business Strategies
2. Digital branding strategies and techniques
3. Sales and Lead generation for e-commerce and social media platforms
4. Business Transformation from Offline to Online
5. Data -driven Analytics Strategies
6. Low-cost marketing strategies

Minimum Requirements

Proficient in English and E-commerce

Certification / Accreditation

• Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

• Certificate of Performance (electronic Certificate will be issued)
A Certificate of Performance will be awarded to participants who pass the examination and meet at least 75% attendance rate

Suitable for

Business owners / decision makers / managers involved in e-commerce related projects

Course Fees

For more information on course fee / or to apply, click on the “Register” button.

Applicants/Eligibility	SkillsFuture Funding	GST*	Subsidised Fee (after GST)
Singapore Citizens aged 40 and above¹	$432.00	$12.96	$60.96
Singapore Citizens aged below 40	$336.00	$12.96	$156.96
Singapore Permanent Residents and LTVP+ Holders	$336.00	$12.96	$156.96
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders²	$432.00	$12.96	$60.96
Others (Full fees payable)	$0.00	$43.20	$523.20