New Funan to focus on fun and creativity

28 Apr 2017

The Straits Times, 28 Apr 2017 - Article highlighted that experiential retail will be a key focus in the development of the new Funan shopping centre, which will be ready in 2019. SP’s senior retail lecturer Sarah Lim shared about the viability of bringing in some high-street brands to the mall. Ms Esther Ho, deputy director at NYP’s School of Business Management, opined that the mall's focus on the experiential reflects a trend among brands to connect with consumers on an emotional level.