Centre Director

Architecture, Design, Education & Trained UXUI Researcher & Designer

Soo Yin is a registered architect with the Board of Architects Singapore and member of the Singapore Institute of Architects. Pairing her background as a trained User Experience Designer and Researcher with her training as a Newfield ontological and somatics-informed coach under the International Coaching Federation (ICF), she aims to create awareness and positive mindset shift towards creating abundance and possibilities. In her free time, she bakes, cycles, does stand-up paddling, yoga, meditation and walking when her energy awakens.

Assistant Director

Spatial & User Experience

Swee Bing, also known as “The Dynamo Doodler,” thrives on challenges but knows how to keep things balanced with a good cup of tea and some pencil sketching of people and scenery. If you’re looking for a great partner to turn ideas into reality, give Swee Bing a call.

Assistant Director

Business & User Experience

Aznan works to travel and travels for work too! As the ring leader who herds kittens for kicks, he is comfortable working in the margins where some naïve yet hard questions have helped the team to uncover new insights to improve user experiences.

Assistant Manager

Nicholas is an accomplished lead design consultant with over a decade of experience in strategic planning, organisational transformation, and user-centric design. Known as the "Purpose-Mindful Strategist," he excels in turning complex challenges into impactful solutions. Driven by a passion for innovation, collaboration, and positive societal impact, Nicholas brings together diverse teams to foster creativity and growth. He consistently delivers results that align with business goals while advancing the greater good.

Senior Designer

Anthea views the world half glass full, but always wonders what the other half could be. As a designer, she’s deeply interested in understanding human behaviour and loves discovering how everything in the world is interconnected. She appreciates the small details that make life interesting, reflecting her love for spontaneity and authenticity. Anthea is a curious cat—but don’t worry, she knows exactly where to land on her feet!

Senior Designer

Dorothea’s love for order and structure often makes her chuckle as a designer. She aims to balance creativity and functionality in her designs, akin to balancing her preference for alignment and accuracy with the unpredictable chaos of the design industry. It’s like trying to focus on the movie plot while Deadpool breaks the fourth wall, but that won’t stop her from watching!