'I feel bad for our customers who have to pay higher prices': Japan's matcha shortage hits Singapore businesses

24 Nov 2024

SP student Jillyn Lee was captivated by the rich and creamy taste of matcha when she first tried it in 2022. She has since made drinking matcha a daily ritual. However, the global surge in popularity for the green powder, packed with nutrients and antioxidants, over the past year could spell trouble for enthusiasts like her.