The process to develop new products starts with an evaluation session of the current market products and processing technologies with our marketing and technical staff. We work closely with our clients to generate a list of potential food concepts that align with the idea the client had for the final product.

Once a promising concept is agreed upon, our product and process innovation teams develop bench-top prototypes to be evaluated by our clients. The finalised formulation will then be scaled up at our pilot plant and/or the client’s manufacturing facility.

Consumer insight and analyses can assist companies to make informed decisions about their business and product development plan.

Our facility allows clients to investigate and elicit consumer opinions for a wide variety of food and beverage products through the use of both qualitative and quantitative test methods supported by the latest sensory software.

As patterns of food preferences evolve with changes to our daily living and social habits, there is a need to focus more on meeting the everyday needs of the consumer. To develop solutions for these consumers, the innovation process needs to understand how these users think and feel about a product.

Through the use of Design Thinking principles, FIRC can assist your company to elicit consumer empathy, engage in frequent prototyping and foster collaboration with the target audience for your product to discover new opportunities within the food domain. FIRC is equipped with dedicated facilities for the pilot plant, test kitchen, application laboratories and sensory suite. Together with our team of full-time professionals, we provide an avenue for the food industry to find solutions to their needs.