'How can we serve you better?': Why asking this question helps F&B chain retain talent

30 Apr 2024

Starbucks employee, Mr Ronnie Wong, ends work at 3.30 pm, so he can return to his home in Johor Bahru by 8.30 pm. He also works only five days a week, another anomaly in the industry where people usually work five and a half days. This flexible work arrangement stands out in the food and beverage (F&B) sector, known for its long hours and rigid shift work. When Mr Wong joined the F&B chain, he had a Diploma in Aerospace Electronics from SP. During one of the quarterly conversations that Starbucks managers hold with both full-timers and part-timers, his supervisor encouraged him to work towards getting a degree. These regular conversations allow staff to learn more about how they can grow with the company, and Mr Wong is a prime example of how the establishment supports its employees.

[The Straits Times]