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Course Date:
14 Oct 2024 to 13 Oct 2025
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Registration Period:
01 Jun 2024 to 14 Sep 2024
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Duration/Frequency:
540 hours / 2.5 years
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Mode of Training:
Facilitated Learning (Face-to-Face/ Online Synchronous/ Asynchronous) conducted by SP and 180 hours of structured On-the-Job Training (OJT) with participating company
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Venue:
Singapore Polytechnic (facilitated classroom training) and participating company (on-the-job training)
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Funding:
Other funding
Course Introduction:
This Work-Study Certificate (WSCert) is designed to provide a pathway for fresh graduates from Institute of Technical Education (ITE) to acquire relevant work experience through workplace training and deepen their academic knowledge through structured facilitated learning at the Polytechnic. This 12-month programme consists of two (2) Modular Certificates (MC), including on-the-job training with a business or service-related company.
Only candidates who are shortlisted by SP and participating companies will be notified to attend interviews. Successful candidates employed by the participating companies will be placed under the programme.
For interested participating companies, please click here to submit your participation form.
For course specific details, please contact the course manager:
Name: Angela Koh
Email: Angela_KOH@sp.edu.sg
For other enquiries, please email to ptenquiry@sp.edu.sg
The aims of this course are as follows:
- To support the government’s initiative to promote multiple pathways and provide an additional opportunity for ITE graduates to upgrade themselves academically while being in full-time employment. It provides them with opportunities, after graduation, to build on the skills and knowledge they acquired in school, and better supports their transition into the workforce, as well as higher academic qualifications.
- To provide participants with foundational skillsets to take on customer service, sales and marketing-related roles across various sectors in the industry, particularly the retail and wholesale trade sectors.
- To provide participants the option to complete three (3) additional MCs for the award of Diploma in Business Practice: Business Management (DBBM).
Certificate in Business and Technology (180 hours)
Module 1: BA4114 - Fundamentals of Accounting (45 hours)
The module provides participants with an understanding of the fundamental accounting practices from the preparation of accounting records to the financial statements of a sole trader.
Module 2: BA8014 - Essentials of Technology for Business (45 hours)
Technology can transform business and therefore businesses must understand the technology available to them. This module teaches participants the emerging trends in technology as they relate to a wide variety of businesses. Participants will also learn strategies to apply technology based on business models. At the end of the module, participants will be able to identify and recommend various technology tools and platforms to transform business in an industry specific to their course of study.
Module 3: MS1570 - Fundamentals of IT and Data Analysis for Business (45 hours)
This module is designed to introduce the essential features in spreadsheet to support data analysis for business applications. Participants can use these skills to construct business and financial models for various industries. It will impart the necessary skills to analyse worksheet data, apply fundamental data analysis techniques to improve productivity and streamline their day-to-day operational work.
Module 4: LC9702 - Effective Business Communication Skills (45 hours)
The module prepares business participants for the work situation by equipping them with the skills to prepare for and participate at meetings, write business messages (e.g. business letter, memos and e-mails), and search for a job, prepare the application package and attend an interview.
Certificate in Business Marketing (180 hours)
Module 5: BA4124 - Essentials of Consumer Psychology (60 hours)
The module provides participants with an understanding of why and how individuals and groups engage in consumer activities and the cognitive processes and behaviour involved when people purchase and use products and services.
Module 6: BA4125 - Essentials of Customer Relationship Management ( 60 hours)
The module enables participants to understand Customer Relationship Management (CRM) and the key components that make up the CRM infrastructure. It covers the usefulness of Customer Life Time Value and RFM Analysis and how organisations plan for implementation of a CRM programme and the various customer touch-points in the practice of CRM.
Module 7: BA4127 - Essentials of Digital Marketing (60 hours)
This module enables participants to identify the important current media trends and understand how companies are responding to the rapidly evolving digital world of user generated content, consumer communities and other new forms of communications such as social networking and tagging, as well as utilize the new marketing planning framework to create their own digital marketing campaigns, using the right digital media channels and measuring its effectiveness.
*After completion of WSCert, the participants have the option to complete three (3) additional MCs for the award of a Diploma in Business Practice: Business Management (DBBM).
Please click here for the module synopsis.