This workshop is designed to introduce Social Media Marketing Fundamentals to help small businesses create innovative social media marketing campaigns as well as to equip you with the essential skills to reach out to your target customers
DAY 1 Introduction to Social Media
• Facebook Page
• Twitter
• YouTube
Introduction to Social Media Marketing Framework
• What is the SMMF?
• Deep understanding of your customer
• Creating the customer profile
Social Media Listening
Listening to Social Media Noise to gain insights for service and product innovation
• Identifying of Customer’s Needs
• Responding to Customer’s pain points
• Understanding how Influencers work
DAY 2
Content and Influencers
• Creating authentic and meaningful social media content
• Knowing and engaging Influencers for your business
Building and Engaging your Social Media Community
• Learning to build the fan and customer base in social media i.e. getting your target audience to like and follow you on social media
• Learning to engage your social media community
Putting your framework into Action!
Developing your Social Media Campaign
• Conceptualising a Social Media Marketing campaign
• Designing a sustaining Social Media Marketing Plan