Specialist Diploma in Digital Content Marketing

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Specialist Diploma in Digital Content Marketing

Overview

Course Date:
05 Aug 2024 to 31 Dec 2025
Registration Period:
06 May 2024 to 30 Jun 2024
Duration/Frequency:
1 evening per week, 7pm - 10pm (Semester 1) 1 to 2 evenings per week, 7pm - 10pm (Semester 2)
Mode of Training:
Classroom
Venue:
Singapore Polytechnic
Funding:
-

Date of Course Commencement
TBA

Registration Period:
TBA

Class schedule:
TBA- following SUSS’ academic calendar (see https://www.suss.edu.sg/part-time-undergraduate/academic-calendar)

Blended learning:
e-learning and/or 1 face-to-face class (three hours, 7pm to 10pm) per week

Duration:
240 hours (18 months)

Enquiries
Email: ptenquiry@sp.edu.sg

For course specific details, please contact the course managers below :
Name: Ms Chong Pei Zhen
Email: CHONG_Pei_Zhen@sp.edu.sg

Course Objective

In our digitally connected world, businesses have increased digital requirements. Creative media specialist jobs (including online video content creation) has been projected to grow by 4,700 in the next three years (IMDA Manpower Survey, 2018).

To address these industry needs, the School of Media, Arts and Design is pleased to introduce our new Specialist Diploma in Digital Content Marketing (SD-DCM), jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS).

Key Features of the SD-DCM:

SD with pathway to SUSS minor (subject to SUSS’ entry requirements): Suitable for driven participants who want to kick-start their career and also desire to further their university education at the same time
Flexibility for companies and participants: The programme provides flexibility to full-time employees through the use of blended learning so night classes take place only once or twice a week

The SD-DCM is designed to equip participants with skills and knowledge in Digital Content Marketing.

By the end of the programme, participants will be able to:

Produce simple digital content for businesses
Develop a digital content strategy and use digital/social media tools and techniques for marketing
Deepen skills in one of the two areas: Branding using Social Media, and Social Media Metrics and Analytics

Course Outline

The course consists of 6 modules conducted over three semesters within 18 months. Classes will be conducted in the evenings or via e-learning.

Please click here for the module synopses.

Compulsory 4 SP Modules

Semester 1
Module 1: Social Media Creation & Management
Module 2: Video Storytelling Techniques

Semester 2
Module 3: Digital Video Content Creation
Module 4: Digital Content Development

Upon completion of Module 1 to 4, students will be awarded a Certificate in Digital Content Marketing by SP.

Compulsory 1 SUSS Module
Module 5 – Strategic Social Media Management

Choose ONE compulsory module out of the two SUSS elective modules
Module 6 – Branding using Social Media
Module 7 – Social Media Metrics & Analytics

Upon completion of Module 1 to 5 and one of the Module 6 to 7, students will be awarded the Specialist Diploma in Digital Content Marketing (SD-DCM) qualification.

Upon award of SD-DCM, participants may need to complete another 1 module at SUSS for a Minor in Digital Content Marketing at SUSS, subject to SUSS’ entry requirements.

Course Pathway

Upon award of the SD-DCM, participants with relevant work experience may choose to complete another 2 modules at SUSS for a Minor in Digital Content Marketing, subject to SUSS’ entry requirements.

For more information about the Work-Study Programme in Digital Content Marketing, please click here.

Minimum Requirements

The applicant shall be a graduate of a relevant media & communication, business/marketing, design or infocomm course, from any of the local polytechnics in Singapore. Applicants with other equivalent qualifications or relevant working experience will be considered on a case-by-case basis. The individual modules are also open to SUSS students and the public.

Recognition of Prior Learning

Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 2 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.

Certification / Accreditation

Upon completion of the first 4 modules, the participant will be awarded a Post-Diploma Certificate (PDC).

Upon successful completion of all 4 SP modules and 2 SUSS modules within 36 months, the participant will be conferred a Specialist Diploma in Digital Content Marketing qualification from Singapore Polytechnic.

Suitable for

This course is suitable for working adults who wish to expand their existing job scopes to include digital/social media content marketing or to gain employment opportunities as digital content creators/producers, digital content strategists or digital content marketers.