SkillsFuture for Digital Workplace 2.0 (Retail) (Classroom and Asynchronous e-learning)

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SkillsFuture for Digital Workplace 2.0 (Retail) (Classroom and Asynchronous e-learning)

Overview

Course Date:
06 Mar 2024 to 07 Mar 2024
Registration Period:
20 Dec 2023 to 20 Feb 2024
Duration/Frequency:
6 Mar 2024 (9am to 9.30am) : Asynchronous Session, Pre course material reading 7 Mar 2024 (9am to 6pm): F2F class@SP
Mode of Training:
Classroom
Venue:
Singapore Polytechnic
Funding:
-

In the dynamic landscape of modern retail, staying ahead of the competition requires a deep understanding of digital technologies and their integration with customer engagement strategies. The course is designed to educate retailers with the knowledge and skills needed for their businesses to thrive in the digital era. The course focuses on enhancing participants' understanding on the application of various digital platforms, customer analytics, and relationship management tool to create seamless and personalized shopping experiences through group discussions, hands on exercises to equip them with the knowledge of digital skills needed for the retail sector.

Course Objective

Participants will be able to apply baseline knowledge in digital marketing retail for their businesses. This includes creating retail web presence through search and social media to increase their visibility to ride the ongoing wave of e-commerce.

Course Outline

By the end of the Course, participants will be able to:

Articulate the technological trend in Digital Marketing Landscape of the retail sector
Design suitable content for retail marketing across digital media channels
Apply basic analytics tools for categorisation of shoppers’ profile
Identify and mitigate known cybersecurity risks in the digital retail space
Create a post course action or learning plan suitable for their retail business or self

Topics to be covered

Emerging Technological Trends in the Digital Marketing Landscape of the Retail Sector
Creating Effective Content for Retail Marketing Across Digital Media Channels
Utilising Fundamental Analytics Tools for Categorising Shopper’s Profiles
Recognising and Addressing Cybersecurity Risks in the Digital Retail Environment
Crafting a Post-Course Action Plan for Retail Business Enhancement

Minimum Requirements

Basic English, Computing and Digital tools (Facebook, Internet browser etc.) proficiency.

Certification / Accreditation

Certificate of Attendance (electronic Certificate will be issued)
A Certificate of Attendance will be awarded to participants who meet at least 75% attendance rate

Certificate of Completion (electronic Certificate will be issued)
A Certificate of Completion will be awarded to participants who pass the assessment and meet at least 75% attendance rate

Suitable for

Retail Sales & Marketing executives and managers

Course Fees

The course fees payable above are inclusive of 9% GST rate.

Applicants/Eligibility	SkillsFuture Funding	GST	Subsidised Fee (after GST)
Singapore Citizens aged 40 and above1	$342.00	$10.26	$48.26
Singapore Citizens aged below 40	$266.00	$10.26	$124.26
Singapore Permanent Residents and LTVP+ Holders	$266.00	$10.26	$124.26
SME-sponsored Singapore Citizens, Permanent Residents and LTVP+ Holders2	$342.00	$10.26	$48.26
Others (Full fees payable)	$0.00	$34.20	$414.20

As per SSG’s policy, the GST payable for all funding-eligible applicants is calculated based on prevailing GST rate after baseline funding subsidy of 70%

Singaporeans aged 25 years and above may use **SkillsFuture Credit balance to offset respective course fees.

¹ Under the SkillsFuture Mid-career Enhanced Subsidy. For more information, visit the SkillsFuture website here.
² Under the Enhanced Training Support for Small & Medium Enterprises (SMEs) Scheme. For more information of the scheme, click here. To view SP’s list of similar funded courses, click here. Please submit the attached “Declaration Form for Enhanced Training Support Scheme for SME” together with your online application.

Funding Incentives

Please click here for more information on funding incentives.

Course Trainer(s)

Januel Koh Kai Yang

Lecturer

Januel's work experience & Insights include:

Marketing Director of WEBUY Global

Managed the overall marketing initiatives for WEBUY’s various entities, including WEBUY Singapore, WEBUY Indonesia, and WEBUY Travel.
Focused on building and maintaining a strong market presence in different regions and sectors.

Marketing Manager of AWHL Holdings

Implemented and executed marketing strategies for all AWHL Holdings’ in-house brands.
Specialized in retail marketing within the beauty, healthcare, and wellness industries, contributing to brand growth and market penetration.

Digital Marketing Team Lead

Oversaw the marketing portfolios for over 100 companies across a range of industries.
Acted as the key account holder within the digital marketing team, leading digital strategy and execution.

Other Awards & Achievements include:

Contributed significantly to the company through generating millions in monthly revenue.
Played a pivotal role in the core management.
Actively involved in efforts leading to WEBUY Global's listing on NASDAQ. (https://www.nasdaq.com/market-activity/ipos/overview?dealId=1256667-106383)
Invited to E-Tail Asia's Digital Marketing and E-commerce Summit 2023, a prestigious gathering of over a hundred top-tier executives, including Marketing Directors, Vice Presidents, and CEOs from Asia's leading E-commerce firms, to discuss pivotal trends and future strategies in e-commerce and digital marketing.

Application Procedure

1. For self-sponsored applicant, please click on the “Register” button to apply for the course. You will be directed to STEP portal to manage all your course activities. Please note that you will be prompted to sign in with Singpass/Student ID.

2. For company-sponsored applicant, please approach your company's Human Resource (HR) team to put in the application through the company portal using CorpPass. You may only apply after receiving the registration link from your company's HR.

3. Your application does not guarantee acceptance into the course. Your acceptance into the course is dependent on meeting the course requirements and course vacancy.

4. All successful applicants will be notified with a letter of confirmation via email.

6. PACE Academy course schedules, including course trainer, course fees and course availability are subject to change.

7. PACE Academy reserves the right to cancel or postpone any course at short notice; & at its absolute discretion without assigning any reason for such cancellation/postponements. In the event that the applicant’s chosen course is cancelled prior to its commencement, PACE Academy will make a full refund of course fees already paid by the applicant.

8. The data provided to Singapore Polytechnic will be kept strictly confidential and will be used for the purpose of course administration. The data may be passed on to the relevant organisations that require the information related to the course.