SP-SUSS Work-Study Post-Diploma leading to Specialist Diploma in Digital Content Marketing

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SP-SUSS Work-Study Post-Diploma leading to Specialist Diploma in Digital Content Marketing

Overview

Course Date:
05 Aug 2024 to 04 Aug 2025
Registration Period:
01 Mar 2024 to 30 Jun 2024
Duration/Frequency:
200 hours (12months)
Mode of Training:
Facilitated Learning (F2F/ Online Synchronous) conducted by SP and structured On-the-Job Training (OJT) with the participating company.
Venue:
Singapore Polytechnic (facilitated classroom training) and participating company (on-the-job training).
Funding:
Other funding

Only applicants who are shortlisted by SP and participating companies will be notified to attend interviews. Successful applicants employed by the participating companies will be placed under the programme.

As there a variety of media job scopes available, and your resume/portfolio will be forwarded to all WSP companies, please specify in your resume your preferred areas of interest (your top 3 or 4), for better matching by the companies. For example:
- Advertising (Creative, Media, Digital/Social media, etc)
- Content Production / Creation
- Content Marketing / Strategy
- Design
- Events Management
- Media Research
- Public Relations (including corporate/marketing communications)
- Writing related
- Others (please specify)

Evening class 7pm-10pm.

For interested participating companies, please click here to submit your participation form

For course specific details, please contact the course manager:
Name: Mr Ng Chee Teng
Email: NG_Chee_Teng@sp.edu.sg

For other enquiries, please email to pace@sp.edu.sg

Course Objective

Looking to get a head start in your career, while still furthering your education and deepening your skills in digital content marketing? The Work-Study Programme (Digital Content Marketing) (WSProg-DCM) can be your answer.

Jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS), the WSProg-DCM is a 12-month work-study programme created out of a convergence of three industries: Media, Marketing and Info-communication Technology. The programme is targeted at motivated fresh polytechnic graduates who want to stand out from the crowd by jump-starting their full-time careers with WSP companies (with full pay), while simultaneously receiving sponsored part-time structured training in digital content marketing from SP and SUSS.

The WSProg-DCM is designed to deepen the skills and knowledge of participants in Digital Content Marketing, through structured institutional-based learning, complemented by on-the-job training by participating employers.

Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action” (Content Marketing Institute).

Course Outline

Participants in this WSProg-DCM will undergo a structured 12-month course which comprises of campus-based lessons and on-the-job training at the company’s workplace. E-Learning will also be used to give participants greater flexibility to learn independently at their own pace.

The course consists of five modules conducted over two semesters within one academic year.

WSProg-DCM
Semester 1 (July to Nov)	Video Storytelling Techniques
	Social Media Creation & Management
Semester 2 (Jan to May)	Digital Video Content Creation
	Digital Content Development
	Strategic Social Media Management *

* module is conducted by SUSS

Please click here for module synopsis

Past/ Current Participating Companies:

- APRW PTE LTD
- APETMART LP
- BREADTALK GROUP PTE LTD
- CITYSPROUTS PTE LTD
- GRILL CENTRAL PTE LTD
- HEARTWARE NETWORK
- HONG SEAFOOD PTE LTD
- SPLASH PRODUCTIONS PTE LTD
- STRATGEIST PTE LTD
- VIDEO TECHNOLOGIES PTE LTD
- WECONEX HOLDINGS (SEA) PTE LTD

Minimum Requirements

1. Applicants must be a Singapore Citizen or Singapore Permanent Resident of Singapore.

2. Applicants must be a graduate with a Full-time Polytechnic Diploma/ITE Technical Diploma/ITE Technical Engineering Diploma/ITE Work-Learn Technical Diploma within 36 months of graduation or from his last day of ORD.

3. Applicants must be hired by one of the participating companies for this Work-Study Programme.

4. The list of eligible diplomas offered by local polytechnics are as follows:

Singapore Polytechnic

Diploma in Business Administration
Diploma in Business Information Technology
Diploma in Business Innovation and Design
Diploma in Creative Writing for Television and New Media
Diploma in Information Technology
Diploma in Media and Communication
Diploma in Visual Communication & Media Design
Diploma in Media, Arts & Design
Diploma in Visual Effects and Motion Graphics

Nanyang Polytechnic

Diploma in Business Intelligence & Analytics
Diploma in Business Management
Diploma in Marketing
Diploma in Mass Media Management
Diploma in Motion Graphics & Broadcast Design
Diploma in Visual Communication
Diploma in Animation & Visual Effects
Diploma in Business & Financial Technology
Diploma in Interaction Design
Diploma in Motion Graphics Design

Ngee Ann Polytechnic

Diploma in Advertising & Public Relations
Diploma in Business Studies
Diploma in Chinese Media & Communication
Diploma in Film, Sound & Video
Diploma in Mass Communication
Diploma in Arts Business Management
Diploma in Design
Diploma in Media Post-Production
Diploma in Immersive Media
Diploma in International Trade & Business

Temasek Polytechnic

Diploma in Business Information Technology
Diploma in Business Intelligence & Analytics
Diploma in Marketing
Diploma in Communication Design
Diploma in Digital Film & Television
Diploma in Communications & Media Management
Diploma in Big Data & Analytics
Diploma in Business

Republic Polytechnic

Diploma in Business Information Technology
Diploma in Business Intelligence & Analytics
Diploma in Marketing
Diploma in Communication Design
Diploma in Digital Film & Television
Diploma in Communications & Media Management
Diploma in Business
Diploma in Business Information Systems
Diploma in Consumer Behaviour & Research
Diploma in Design for User Experience
Diploma in Mass Communication
Diploma in Media Production & Design

SP will evaluate individuals who have graduated for more than 36 months but within 5 years from the date of graduation or ORD on a case-by-case basis.

Certification / Accreditation

Upon completion of the WSProg-DCM, the participant will be awarded a Certificate of Completion.

Suitable for

Motivated fresh polytechnic graduates from the sectors below, who are seeking to launch their careers with reputable companies at competitive full-time salaries, while at the same time receiving fully sponsored part-time training in digital content marketing from SP and SUSS:

Business/ marketing
Design
Info-communications
Media and communication

Course Fees

For more information on the course fee or to apply, click on the “Register” button.

Application Procedure

1. Apply for WSP by completing the form which is accessible with your SingPass.

2. Eligible applicants will be notified by SP.

3. Your application does not guarantee acceptance into the course. Your acceptance into the course is dependent on meeting the course requirements and course vacancy.

4. PACE Academy course schedules, including course trainer, course fees and course availability are subject to change.

5. PACE Academy reserves the right to cancel or postpone any course at short notice; & at its absolute discretion without assigning any reason for such cancellation/postponements. In the event that the applicant’s chosen course is cancelled prior to its commencement, PACE Academy will make a full refund of course fees already paid by the applicant.

6. The data provided to Singapore Polytechnic will be kept strictly confidential and will be used for the purpose of course administration. The data may be passed on to the relevant organisations that require the information related to the course.