SP-SUSS Work-Study Post-Diploma leading to Specialist Diploma in Digital Content Marketing

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SP-SUSS Work-Study Post-Diploma leading to Specialist Diploma in Digital Content Marketing

Overview

Course Date:
05 Aug 2025 to 31 Dec 2026
Registration Period:
06 May 2025 to 30 Jun 2025
Duration/Frequency:
200 hours (12months)
Mode of Training:
Facilitated Learning (F2F/ Online Synchronous) conducted by SP and structured On-the-Job Training (OJT) with the participating company.
Venue:
Singapore Polytechnic (facilitated classroom training) and participating company (on-the-job training).
Funding:
Other funding

Note: Applications have closed for the Aug 2024 intake as we have reached full class capacity. Please register your interest early for the next intake in Aug 2025.

Only applicants who are shortlisted by SP and participating companies will be notified to attend interviews. Successful applicants employed by the participating companies will be placed under the programme.

As there a variety of media job scopes available, and your resume/portfolio will be forwarded to all WSP companies, please specify in your resume your preferred areas of interest (your top 3 or 4), for better matching by the companies. For example:
- Advertising (Creative, Media, Digital/Social media, etc)
- Content Production / Creation
- Content Marketing / Strategy
- Design
- Events Management
- Media Research
- Public Relations (including corporate/marketing communications)
- Writing related
- Others (please specify)

Evening class 7pm-10pm.

For interested participating companies, please click here to submit your participation form

For course specific details, please contact the course manager:
Name: Ms Chong Pei Zhen
Email: CHONG_Pei_Zhen@sp.edu.sg

For other enquiries, please email to pace@sp.edu.sg

Course Objective

Looking to get a head start in your career, while still furthering your education and deepening your skills in digital content marketing? The Work-Study Programme (Digital Content Marketing) (WSProg-DCM) can be your answer.

Jointly offered by Singapore Polytechnic (SP) and Singapore University of Social Sciences (SUSS), the WSProg-DCM is a 12-month work-study programme created out of a convergence of three industries: Media, Marketing and Info-communication Technology. The programme is targeted at motivated fresh polytechnic graduates who want to stand out from the crowd by jump-starting their full-time careers with WSP companies (with full pay), while simultaneously receiving sponsored part-time structured training in digital content marketing from SP and SUSS.

The WSProg-DCM is designed to deepen the skills and knowledge of participants in Digital Content Marketing, through structured institutional-based learning, complemented by on-the-job training by participating employers.

Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action” (Content Marketing Institute).

Course Outline

Participants in this WSProg-DCM will undergo a structured 12-month course which comprises of campus-based lessons and on-the-job training at the company’s workplace. E-Learning will also be used to give participants greater flexibility to learn independently at their own pace.

The course consists of five modules conducted over two semesters within one academic year.

WSProg-DCM
Semester 1 (July to Nov)	Video Storytelling Techniques
	Social Media Creation & Management
Semester 2 (Jan to May)	Digital Video Content Creation
	Digital Content Development
	Strategic Social Media Management *

* module is conducted by SUSS

Please click here for module synopsis

Past/ Current Participating Companies:

- APRW PTE LTD
- APETMART LP
- BREADTALK GROUP PTE LTD
- CITYSPROUTS PTE LTD
- GRILL CENTRAL PTE LTD
- HEARTWARE NETWORK
- HONG SEAFOOD PTE LTD
- SPLASH PRODUCTIONS PTE LTD
- STRATGEIST PTE LTD
- VIDEO TECHNOLOGIES PTE LTD
- WECONEX HOLDINGS (SEA) PTE LTD

Minimum Requirements

1. Applicants must be a Singapore Citizen or Singapore Permanent Resident of Singapore.

2. Applicants must be a graduate with a Full-time Polytechnic Diploma/ITE Technical Diploma/ITE Technical Engineering Diploma/ITE Work-Learn Technical Diploma within 36 months of graduation or from his last day of ORD.

3. Applicants must be hired by one of the participating companies for this Work-Study Programme.

4. The list of eligible diplomas offered by local polytechnics are as follows:

Singapore Polytechnic

Diploma in Business Administration
Diploma in Business Information Technology
Diploma in Information Technology
Diploma in Media, Arts & Design
Diploma in Visual Effects and Motion Graphics
Diploma in Banking and Finance
Diploma in Human Resource Management with Psychology
Diploma in Integrated Events and Project Management

Nanyang Polytechnic

Diploma in Business Management
Diploma in Mass Media Management
Diploma in Animation, Games & Visual Effects
Diploma in Business & Financial Technology
Diploma in Communication & Motion Design
Diploma in Interaction Design
Diploma in Motion Graphics Design
Diploma in Banking & Finance
Diploma in Hospitality & Tourism Management
Diploma in Infocomm & Media Engineering

Ngee Ann Polytechnic

Diploma in Business Studies
Diploma in Film, Sound & Video
Diploma in Mass Communication
Diploma in Arts Business Management
Diploma in Design
Diploma in Immersive Media
Diploma in International Trade & Business
Diploma in Media Post-Production
Diploma in Banking & Finance

Temasek Polytechnic

Diploma in Marketing
Diploma in Communication Design
Diploma in Digital Film & Television
Diploma in Communications & Media Management
Diploma in Apparel Design & Merchandising
Diploma in Big Data & Analytics
Diploma in Business
Diploma in Accountancy and Finance
Diploma in Hospitality & Tourism Management
Diploma in Product Experience & Design

Republic Polytechnic

Diploma in Consumer Behaviour & Research
Diploma in Mass Communication
Diploma in Media Production & Design
Diploma in Business
Diploma in Business Information Systems
Diploma in Customer Experience Management with Business
Diploma in Design for User Experience
Diploma in Sonic Arts
Diploma in Tourism Management with Technology
Diploma in Arts & Theatre Management
Diploma in Consumer Insights & Psychology
Diploma in Design for Games & Gamification
Diploma in Engineering Design with Business
Diploma in Hotel & Hospitality Management
Diploma in Information Technology
Diploma in Integrated Events Management

SP will evaluate individuals who have graduated for more than 36 months but within 5 years from the date of graduation or ORD on a case-by-case basis.

If your company is interested in hiring, we invite you to join us as a participating company. Please register with us here.

Certification / Accreditation

Upon completion of the WSProg-DCM, the participant will be awarded a Certificate of Completion.

Suitable for

Motivated fresh polytechnic graduates from the sectors below, who are seeking to launch their careers with reputable companies at competitive full-time salaries, while at the same time receiving fully sponsored part-time training in digital content marketing from SP and SUSS: