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Course Date:
TBA
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Registration Period:
TBA
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Duration/Frequency:
6.30pm-9.30pm
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Mode of Training:
Classroom, Synchronous / Asynchronous E-Learning
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Venue:
Singapore Polytechnic / Online
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Funding:
Eligible for SkillsFuture Credit
Please note that once the maximum class size is reached, the online registration will be closed. You may register your interest and be notified when there is a new run.
Class schedule:
Every Wednesday
6:30 pm - 9:30 pm
Duration:
300 hours (1 year)
Enquiries:
Email: ptenquiry@sp.edu.sg
Please refer to Academic Calendar.
The Digital Economy landscape rapidly evolves through platforms and touchpoints. This forms a gap in the talent pool adapting towards the effective usage of new platforms. While most platforms phase out, some pioneer ones remain relevant. Furthermore, platforms and touchpoints are expected to constantly change. Hence, this course develops participants' skills and mindset to approach, learn, and adapt from legacy platforms and tackle constant changes in the Digital Economy landscape.
Individuals will be trained in using Digital Media to effectively engage, track, and build relationships with their customers, while establishing and increasing brands’ visibility.
The 2021 SkillsFuture report on “Skills Demand For The Future Economy” reported Digital Marketing is amongst the top 3 clusters of priority skills for Tech-Lite job roles.
Our Specialist Diploma in Digital Marketing & Analytics (NSDMA) is tailored for diploma and degree holders wishing to acquire skills in the Digital Economy suited for related job functions.
NSDMA leverages the strengths of each school: School of Business (SB) in Digital Marketing Strategy & Analytics, as well as Media, Arts & Design School (MAD) in Social Media Marketing and Digital Content Generation.
Participants are required to bring computer Notebooks when attending lessons, to access E-learning materials, writing reports, etc.
The course is designed to facilitate life-long learning and bite-size acquisition of digital marketing and analytics skills to responsively meet the needs of working professionals. At the end of the course, the students will be able to:
- Understand and apply varied digital marketing strategies to different business models in reaching overall marketing objectives.
- Explore the many possibilities of Digital Marketing in streamlining business processes, support overall marketing objectives and to add brand value to an organization.
- Equip students with the skills and knowledge to analyze and optimize website performance with the use of web analytics software and methodologies. Students will learn to develop, optimize and execute search engine marketing plans and campaigns. Drive strategy for search engine marketing initiatives ensuring that revenue, budget, ROI and other business goals are met.
- Equip students with online tools and social media outreach for viral marketing and to foster interaction, engagement and discussion regarding the company’s products and services.
- Analyse unstructured textual data on social media platforms to gain insights to support business decision making as well as provide recommendations.