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Course Date:
21 Apr 2025 to 31 Mar 2026
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Registration Period:
01 Dec 2024 to 02 Mar 2025
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Duration/Frequency:
6.30pm-9.30pm
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Mode of Training:
Classroom, Synchronous / Asynchronous E-Learning
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Venue:
Singapore Polytechnic / Online
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Funding:
Eligible for SkillsFuture Credit
Please note that once the maximum class size is reached, the online registration will be closed. You may register your interest and be notified when there is a new run.
Class schedule:
Every Wednesday
6:30 pm - 9:30 pm
Duration:
300 hours (1 year)
Enquiries:
Email: ptenquiry@sp.edu.sg
Please refer to Academic Calendar.
The Digital Economy landscape evolves rapidly through platforms and touchpoints. This forms a gap in the talent pool to adapt towards the effective usage of new platforms. While most platforms phase out, some pioneer platforms remain relevant. Platforms and touchpoints are expected to change constantly. The course develops the skills and mind set to approach, learn and adapt from legacy platforms to tackle the constant changes in the Digital Economy landscape.
Individuals will be trained to use digital media to engage, track and build relationships with their customers while establishing and increasing a brands’ visibility.
The 2021 SkillsFuture report on “Skills Demand For The Future Economy” reported digital marketing-related skills are amongst the top 3 clusters of priority skills for Tech-Lite job roles.
Our Specialist Diploma in Digital Marketing & Analytics (NSDMA) is tailored for diploma and degree holders who wish to acquire skills in the digital economy suited for digital marketing job functions.
NSDMA leverages the strengths of each school: School of Business (SB) in digital marketing strategy & analytics, and Media, Arts & Design School (MAD) in social media marketing and digital content generation.
Participants are required to bring computer Notebook when attending lessons, as you may need it to access the e-learning materials, writing reports, etc.
The course is designed to facilitate life-long learning and bite-size acquisition of Digital Marketing and Analytics skills to responsively meet needs of working professionals. At the end of the course, participants will be able to:
- Understand and apply varied Digital Marketing strategies to different business models in reaching overall marketing objectives
- Explore many possibilities of Digital Marketing in streamlining business processes, support overall Marketing objectives and add brand value to an organisation
- Apply skills and knowledge to analyse and optimise website performance, using web analytics software and methodologies. They will also plan and execute optimal Search Engine Marketing plans and campaigns to ensure revenue, budget, ROI, and other business goals are met
- Use online tools and social media outreach for viral marketing and foster interaction, engagement as well as discussion regarding company products and services
- Analyse unstructured textual data, on social media platforms, to gain insights and support business decision making, such as providing recommendations