Service Innovation is one of the most powerful ways to achieve organisational excellence in today's globally competitive economy. Creating distinctive customer experiences is the future of innovation. To delight your customers, you must design your service to create memorable, empathetic experiences that meet their expectations and advance your strategy. The best companies discover what their customers’ desire and then design and deliver it in memorable and human-centric way.
This introductory workshop equips participants with an understanding of how organizations achieve desired customer experiences through service innovation. It will provide them an understanding of the process and techniques to approach and develop innovative services and concepts that will enhance and reinvent the customers’ journey meaningfully. By creating a compelling user experience, the objective is to foster an ecosystem that is more sustainable and effective for organisational success.
Important Note: This course intake (SP-501766-230001) in Oct 2023 is only open to MINDEF-Army Logistics Training Institute.
This course consists of a 1-day workshop and a half-day seminar where practitioners will be invited to share their insights and experience with the participants.
Through a blend of facilitated learning and immersive activities, this course will enable you to:
Gain a better appreciation for the Service Innovation Process
Engage in a few hands-on activities that employ the sensibilities of Design Thinking to approach and foster innovation in an organisation
Get to know other professionals in the service industry and learn from their standards of excellence